‘Countdown to those Big Money Balls’


This dynamic DOOH campaign with Camelot utilises countdown data to remind players of when the Euromillions Mega Friday draw is ready to start. This ad is displayed on a range of screen types, including Exterion London Underground LCDs, to show optimum impact giving Camelot the best possible chance to capture players’ interest.

We have worked with Camelot extensively over the past year in both DOOH and TV, using our real-time TV platform Livespot, to deliver countdown functionality and weekly creative changes. Therefore, for each campaign there has been no need to resupply content to media owners, giving Camelot the edge to make creative changes quickly and easily.


This campaign gives players a reminder of how long they have left to buy a ticket before the draw goes live. .

With thanks to…

Media Owners
JCDecaux, Exterion, Ocean & Primesight

Media Agency

Creative Agency