THE FIRST INDUSTRY RESEARCH PROVING THAT USING DATA TO OPTIMISE THE CREATIVE MESSAGE GIVES YOU SIGNIFICANT ROI.
RELEVANT CREATIVE INCREASES CAMPAIGN PERFORMACE
Advertisers are increasingly using dynamic DOOH solutions to increase both the targeting and relevance of their campaigns. Whilst campaign research has been strong there has been no research that proves the ROI that dynamic adds to a DOOH campaign. Liveposter and Posterscope have conducted a breakthrough study to prove that using data to optimise the creative message give you significant ROI.
DOOH + Dynamic = ++ ROI
WE NEED TO MAKE DYNAMIC NORMAL
The inclusion of dynamic as part of a Digital OOH plan has grown significantly in recent years. However, the general perception by the media and advertising industry is that dynamic is stunty and reserved for big clients and big budgets. We know that dynamic adds value to a Digital OOH plan and as such, there is always a case to optimse your media and creative dynamically. The industry needs to have a step change to shift the use of dynamic to become the standard.