WORKING WITH US FOR CREATIVE AGENCIES

The industry leading DOOH platform

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MASTERCARD – ANDROID PAY

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RESEARCH

THE DYNAMIC
DIFFERENCE

Dynamic increases the effectiveness of your campaign. In fact, by looking at every campaign we've researched, that the average increase in campaign effectiveness increases by 49%. Regardless of your brand, we are confident that dynamic can make a difference to your business.

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The Dynamic Differance

Dynamic campaigns using your existing creative assets

It’s great to have dynamic specific assets, but you don’t have to create them just for us, we regularly work with print/online/social assets and repurpose them for dynamic campaigns. Dynamic is essential a digital medium, the screens may be physically very large but their pixel resolutions are often quite small. With tight turn arounds we can help you make the most of your exiting assets to make a great dynamic campaign.
Download our “DOOH Assets Supply” guide to help you plan your delivery, or just drop us a line to have a chat and we can help advise how you can make the most of your shoot or your existing library for use in dynamic campaigns.

Working together.

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Dynamic workshops

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AXA – ONE STEP AHEAD

MASTERCARD – ANDROID PAY

COSTA COFFEE – ICE COOLERS

How do we
work together

Running a dynamic campaign is a collaborative effort, requiring input from the brand, creatives, agency planners, data specialists, OOH specialists and ourselves. The concept can from from anyone, sometimes from a joint brainstorm, but other times the dynamic concept is driven from a client need or is integral to the creative concept. Our  Project Management team is your main points of contact but, for Creative agencies, you have direct access to our Design Director and team of in-house designers should you need it.

Liveposter
Design Studio

Liveposter’s in house design studio offers in-house design and production services. Having worked on over 200 Dynamic Campaigns, we have the expertise to work alongside your teams to help them produce dynamic adverts that work. We most often work hand in hand with Agencies teams helping the translate their existing assets to Dynamic. Taking Pre supplied masters and then building out the Dynamic posters based on this. But if you’re stretched on resources we can also help with producing adapts or even full creative from scratch.

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Dynamic Content campaigns differ from Dynamic Scheduling in that each DOOH ad has the ability to have dynamic, updating or changeable elements within the ad itself

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Dynamic Scheduling campaigns optimise DOOH ad serving (linear video or static ads). It uses data to ensure a campaign has the most relevant creative playing on each screen within the media owner schedule

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DESIGNING FOR DYNAMIC
IS NOT THE SAME AS
DESIGN FOR PRINT

Stop thinking of it as just another static print poster, take full advantage of the medium to get measurable improvements in your ROI. Keep reading for our top tips  for your dynamic campaigns

MULTIPLE CREATIVES

Traditionally it’s just one layout, signed off and repeated everywhere. But what happens if something changes, your competitor drops their prices, introduces a new product, the weather take a turn for the worse or something major happens in the news?

Digital now gives you the flexibility be much more reactive, either manually or automatically, using data, so your campaign stays relevant. It’s a shift from having just one creative for the length of a campaign to one that can evolve and stay relevant at all times.

REACTIVE LINE LEGNTH

3,4, 5,6 words of copy, you have to keep it short as people don’t have a lot of time to read, but what if the dwell time changes, the traffic slows down, trains get delayed or you’ve booked media in multiple environments?

With digital you can optimise your copy length to take advantage of these changes, and to take advantage of your environment, triggering  an optimise version for longer dwell times and more concise version for shorter times.

TARGET & PERSONALISE

In OOH we’ve used one creative to try to appeal to the largest audience, but that assumes the audience stays the same. In OOH though the audience changes, infront of the posters constantly. Your creative that was relevant 10 seconds ago may now no longer be engaging to this new audience.
With Digital OOH we can talk in the most engaging way to this shifting audience by automatically switching the creative to the most relevant one. Dynamic OOH also lets you target on a much more granular level, localising and personalising creative, giving the most relevant message on a screen by screen basis.

DATA DRIVEN POSTERS

Digital doesn’t have to mean static, just like online we can use data to turn a “dumb” poster into one that automatically updates itself.

We can use data to trigger posters, choosing the most relevant one each time the poster load, the best product , the most relevant offer. We can also use data to populate content, updating the poster copy or creative, localising messages, pulling in content, choosing images, switching layouts.

It’s about telling the right story, at the right time, not the same story all of the time.

TALK DON’T SHOUT

This is the biggest shift in thinking for creatives and brands in DOOH, it’s turning OOH from a broadcast medium, that shouts to everyone, to one that can also talk to them on a more personal and relevant level.
While DOOH can still be used as a broadcast format, the integration of data and dynamic capabilities now also lets you treat it much as you would an online campaign, using data to make each advert much more relevant.