20th Century Fox are utilising the LIVEPOSTER platform to provide flexible, scalable and targeted Digital OOH advertising.
Dawn Of The Planet Of The Apes released 17th July – the Digital Out of Home launch campaign with Liveposter is now live across the MediaCo, Forrest and Ocean Media in London, Manchester and Birmingham. To drive footfall the 20th Century Fox poster ad’s now display local cinema data (viewing times).
To drive awareness the digital posters displayed a real-time countdown to the movie release ahead of the 17th.
MediaCo, Forrest and Ocean Media – National
See movie trailer and more info. here
Special thanks to Vizeum, Posterscope, Ignition, Fox theatrical