Context and relevance delivered
Still chilly from Beijing? Turn your heating and hot water on from your phone. Airport baggage carousel messaging relevant to flights from across the globe.
The Ads combined live temperature and flight information to target travellers waiting to collect their baggage. If a flight arrived in London from Beijing, for example, passengers saw an ad that reads “Still chilly from Beijing?” with the temperature from both cities displayed.
“As the nights close in and temperatures drop, we want to remind busy, active Londoners and commuters there’s a clever, easy way of staying in control of central heating as well as energy costs,” Pamela Brown, head of marketing and insight for connected homes at British Gas. “We love this campaign, as it uses smart technology to communicate a smart brand idea – you can now control your heating and hot water wherever you are.”