Very.co.uk Beauty Tour
A real-time digital out of home campaign for Very.co.uk was live on Saturday 23rd August on Ocean Outdoor and CityVision screens. A beauty bus toured 3 cities (Leeds, Birmingham, Liverpool) nationwide to stir up experiential activity offering makeovers onboard. Liveposter built a template which allowed Very to share this activity on DOOH screens and a CMS to manage the content before going live.
Members of the public were encouraged to use the hashtag #VeryBeautyTour to share their pictures on twitter with the chance to win £1,000 worth of Very goodies.
Credits: Very.co.uk, Posterscope, PSLive, Vizeum, Ocean Outdoor, CityVision